We take your project
to the next level.
We turn your idea into the project
that customers actually need.
Tell us about yours. We listen to everyone. We move forward with those who truly have potential — and when we do, we go all in.
If there's no fit, we tell you with judgment and honesty. You'll leave with something valuable either way.
It's not an algorithm. Carlos reviews your project personally.
Founder of Startup Factory. Digital nomad entrepreneur operating from Thailand. Has built and scaled innovation projects with companies like Mahou, Airbus, Siemens Gamesa and Amadeus.
Every case goes through his hands. Every decision is his. That's why the programme is limited — and why it's worth being in it.
“Startup Factory didn't arrive as just another supplier — they arrived as part of the team.”
Natalia Aldea · Marketing Director, Dadybox
This programme is for you if...
Apply if
Don't apply if
"If you're unsure whether you fit, apply anyway. We'll tell you honestly — and in any case we'll give you something valuable."
How it works
Tell us about your project
Fill in the form in 2 minutes. No prior filters — we listen to everyone. The more specific you are, the better we prepare the session.
Diagnosis session — 30 min
A real conversation with the team. No pitch deck, no presentations. We analyze your idea, stage, potential and what you need to move forward.
Carlos decides personally
Every case goes through his hands. Carlos reads the full report and decides if there's a real fit to work together. No committee, no algorithm.
Concrete plan or actionable feedback
If there's a fit: 30/60/90-day plan with the exact squad and real budget. If not: honest feedback on what to change and when to come back. Either way, you leave with something valuable.
Either way, you come out ahead
Meeting with Carlos + tailored proposal
- 30/60/90-day plan designed for your case
- Exact squad with the roles you need
- Concrete budget prepared by Carlos
- Access to the SF connections hub
- AI resources to scale your project
Honest feedback + roadmap to come back
- Clear diagnosis of what to improve and how
- Estimated timeline to apply again
- Access to free AI resources
- Possibility of connecting with people in the hub
- We'll stay in touch — no one gets left behind
Apply now.
Takes 2 minutes.
Tell us about your project. The team will read it before the call so you don't start from zero.
Free · No commitment · We respond in 24h
Frequently asked questions
Does the diagnosis session have a cost?
No, it's completely free. We also need to get to know you before proposing anything. Neither you nor we want to waste time on something that doesn't make sense.
What happens if I don't pass?
We tell you with judgment and honesty: what's missing, what to improve and when it would make sense to come back. Many projects working with SF today started with a no. A no is never a door slam.
Why only 10%?
Because what we offer is not a catalogue product — it's real time from Carlos and the team on projects we truly believe in. We can't do it for everyone and we don't want to try.
What type of projects have the best fit?
Entrepreneurs with a clear idea and execution capability, growing startups with real traction, and innovation projects with a concrete challenge. Geography: Spain, LATAM and Asia. Not sure → apply anyway.
What does the proposal include if there's a fit?
A 30/60/90-day plan with the exact squad, concrete deliverables and a real budget. Designed by Carlos for your case — not an adapted template.
Can I connect with the community even if I don't pass?
Yes. SF works as a connections hub. If the team sees potential, we connect you with whoever makes sense for you — investor, CTO, partner or client. Even if we don't work together directly.
If you have a project,
tell us about it.
Worst case: you leave with honest feedback and useful connections. Best case: we build something together.